Once upon a time there was a GPS navigator that gave directions to drivers very efficiently, saving the drivers time and fuel.
One day an executive at the GPS company had a brilliant marketing plan. He called up his contact over at the big oil company and the two of them hatched a scheme that would be unprecedented in human history.
The GPS executive proposed to the big oil company that the big oil company's logo could appear on the GPS navigator device when ever the driver came close to one of the oil company's gas service stations.
The big oil company executive thought that was a pretty good idea and he would agree to buy the advertising space under one condition: that the big oil company have editing rights to the driving route software.
The GPS executive though that was crazy, but then came back with "you can have editing rights so long as you don't make it so obvious that your competitors file a lawsuit against us. Why would you want to control where our drivers go?"
Big oil replied: "We want people to buy more of our gas, but if you insist on limiting our control, then we agree to make only minor changes."
From that day forward, drivers saw the one gas station's logo among the generic logos of gas pumps on their GPS navigator devices, and the drivers found themselves taking inexplicably longer routes with turns that seemed to lead them more frequently to stop signs.
The end.
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