- Learned Helplessness
- Illusion of Choice
- Engineering Consent
- Process Fluency - the ease with which something is remembered.
- Object Permanence - faith in the existence of absent objects.
- Logos - logic, reason, evidence, critical thinking skills
- Ethos - ethics, credibility.
- Pathos - emotion, emotional memory, persuasion, propaganda, public relations.
- Semiotics - signs, signals, symbols, emblems, icons.
- Indexicality -
- Context - frame, environment, montage, juxtaposition, background.
- Content - subject, foreground.
- Imply - making an indirect suggestion through creative contextualization
- Infer - making an assumption, drawing a conclusion,
- Attribute - assigning an effect to an inferred cause.
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